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Woman driving off-road fearlessly into the unknown
Drummer drumming a slow rhythm
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How to frame simple, simpler, perfect? A drum teacher once told me - "To play a simple beat really well, you must first master the complex stuff; practice a lot. Then revisit the simple beat". ...

Rally car racing through dessert.
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How to setup Elasticsearch benchmarking using Elastic's own tools, is a necessity in today's eCommerce. In my previous articles, I describe how ...

Mobile Kiosk van selling drinks
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It’s not just politics that will be exciting this year. Changes are also on the horizon for e-commerce. The evaluation of an optimal e-commerce site search overhaul – make or buy a solution is quickly ...

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What’s your first association when you read “sustainable development”? Perhaps it conjures up some dry country in the Southern Hemisphere with lots ...

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The realization struck me while holding the hand of my seven-year-old son, standing at the precipice of the most giant cliff I had ever looked over. At this moment, his boundless freedom to explore ...

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If, like me, you’ve taken the journey that is building an Elasticsearch retail project, you’ve inevitably experienced many challenges. Challenges like, how do I index data, use the query API to build ...

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In my first post, I talked about the importance of site search analytics for e-commerce optimization. ...

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